Competitive Intelligence

BCI’s competitive intelligence services provide valuable data on B2B sales prospects, competitors, and business conditions. To generate lists of potential customers for our clients, we use subscription databases containing information on 120 million public companies and their executives. Based on client needs, BCI queries the databases by the industry, the products and services offered, location, and other attributes. When possible, we provide the executives’ names, biographies, and contact information. BCI also uses subscription databases to furnish information on competitors and market conditions. Our firm is a member of the Strategic Consortium of Intelligence Professionals (SCIP), and our competitive intelligence services include:

  • Identification of prospective customer firms
  • Names, contact information, and social media information on executives
  • Product and service assessments
  • Competitors’ patents, financial and legal filings, etc.
  • Technology innovation intelligence
  • Demographic, cultural, and social trends data
  • Economic, political, and political information

Benefits for Our Clients

Our information on prospects and competitors provides many benefits, including:

  • Improved identification of market opportunities
  • Increased awareness of competitor offerings and strategic moves
  • Greater insight on the impact of environmental forces on the client
  • Better positioning the client to capitalize on environmental factors                    
  • Targeted prospecting to improve success rate
  • Improved customer and market segmentation

Experience in Competitive Intelligence

To assist organizations in capitalizing on the rapidly changing marketplace, BCI has provided deep insight into the many factors that affect them. Our experience includes:

  • At American Management Systems, Inc. (AMS), BCI analyzed the strengths and weaknesses of a leading competitor’s financial management system. Our firm identified the advantages and disadvantages of the system later included in AMS’s advertising messages.
  • For the Logistics Management Institute (LMI), BCI conducted an as-is review of their prime contract presence at civilian federal agencies and compared it to their competitors. Our firm recommended new federal agency targets, the establishment of related goals and tactics, the improvement of their business development processes, and their collaboration with a business development firm specializing in winning federal contracts.
  • At PRC Realty Systems, Inc. (PRC), the largest real estate multiple listing service (MLS) in the nation, BCI analyzed the strengths and limitations of their software features with those of a competitor’s system. Our firm provided recommendations that improved PRC’s marketing messages and service offerings.
  • At ExxonMobil, BCI constructed elasticity of demand pricing models based on customer demographic information, competitors’ prices, gas volumes, and other factors to improve the market share, pricing, and profitability of over 2,500 service stations.

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